Disney’s Streaming Content Strategy Is Winning
Disney’s content-producing teams are firing on all cylinders. And it is working.
Since launching Disney+ in November 2019, the streaming service has gained 116 million subscribers. (Netflix has only gained 47 million during that time.) Hulu, which has been around for as long as anyone can remember, saw its most significant growth by absolute numbers last month. According to estimates from appfigures.com, Hulu earned $19.4M of net revenue in the U.S. App Store. Much higher than August ($16.6M) and July ($15.8M) hauls.
While early growth was attributed to the timing of COVID19, Disney+ has shown that it can consecutively grow its users quarter over quarter. (Shown below.) Disney’s all-in on expensive but original content is working as it expands that strategy into all its streaming services.
Last year, I wrote a small article on how Disney would execute this plan. Disney has implemented it to a T. Some of their strategy has panned out, and other parts of the projects provided some repeated history lessons for the company.
