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Don’t Let Marketers Ruin TikTok

What geopolitics couldn’t kill, runaway success just might

General view of the TikTok headquarters on October 13, 2020 in Culver City, California.
Photo: AaronP/Bauer-Griffin/GC Image/Getty Images

Perhaps no company better exemplifies the dualism of yin and yang than TikTok and its year of seesawing successes and headaches. Amid geopolitical strife and leadership turnover, TikTok’s platform community and corporate strategists continued to hit new milestones: The social video network has overtaken Facebook




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Christopher Barger

Christopher Barger

Business & communications strategist. Fan of baseball, connecting pop culture & business dots, radio pop, science, & reality. Opinions & provocation my own.

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