Don’t Let Marketers Ruin TikTok

What geopolitics couldn’t kill, runaway success just might

Photo: AaronP/Bauer-Griffin/GC Image/Getty Images

Perhaps no company better exemplifies the dualism of yin and yang than TikTok and its year of seesawing successes and headaches. Amid geopolitical strife and leadership turnover, TikTok’s platform community and corporate strategists continued to hit new milestones: The social video network has overtaken Facebook