Marker
Published in

Marker

Drip Is the New Drop

From buying to collecting to ownership

Image by author

A drop is a seemingly random release of a limited-number of products with a goal of creating perception of scarcity and urgency. Drops have proven to be a successful brand-building tool, as they reliably drive word-of-mouth, FOMO, create insta-communities, and use wait lines as their advertising. Drops command for a person to be at the right time and the right…

--

--

--

Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

4 Stories Every Pitch Needs

10 Social Media Marketing Tools to Step Up Your Game

Women Are Earning Money and Recognition on This Amazing Platform!

Understanding host records: what you need to know about your web domain

Swym Customer Showcase — Featuring Rollick

Shopify_Swym_Customer_Showcase_ShopRollick_Product

The 6 touchpoints of the customer journey and how failing in one can impact your reputation —…

Don’t Use Email Without a Read Receipt Blocker

10 Outstanding B2B Companies Show Us How Content Marketing is Done

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ana Andjelic

Ana Andjelic

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

More from Medium

The world’s most expensive NFTs

Stop Creating Those 10,000 NFT Collections

The Metablox roadmap update (Feb 2022)

GaryVee’s NFT Restaurant is a Dystopian Fever Dream