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Electric Cars Have a Women Problem

From Tesla to Ford, electric carmakers are all making the same mistake — only marketing to men.

Photo: Frederic J. Brown/Getty Images

UU.S. and European automakers, confronting a shrinking market, are banking on a technological transformation to shore themselves up and win greater favor from Wall Street. But they seem to have forgotten something — women.




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Steve LeVine

Steve LeVine

Editor at Large, Medium, covering the turbulence all around us, electric vehicles, batteries, social trends. Writing The Mobilist. Ex-Axios, Quartz, WSJ, NYT.

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