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Marker

Elon Musk and Twitter’s Business Are on a Collision Course

As Twitter’s revenue explodes due to its brand safety push, Musk wants to return it to the freewheeling times of old

Tesla CEO Elon Musk attending the start of production at Tesla’s Gigafactory in March 2022 in Grünheide, Germany
Photo: Patrick Pleul/Getty Images

Twitter’s toughest business challenge has long been convincing advertisers that it’s a safe place to spend money. The service is fast-moving, emotional, and wildly…

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