Elon Musk Watches the Birdie…

The billionaire is now Twitter’s largest shareholder with a 9.2% stake worth $2.9 billion

Enrique Dans
Marker

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IMAGE: A picture of Elon Musk with the Twitter blue bird on his shoulder
IMAGE: Modified from The Royal Society (CC BY-SA)

The big tech story on Monday was Elon Musk’s decision to buy a 9.2% stake in Twitter worth $2.9 billion, making him its largest shareholder, after having criticized the company’s free speech policy in late March and questioning its democratic values. Previously, the reference shareholder in Twitter was one of its co-founders, Jack Dorsey, who held a mere 2.25%.

The move sent Twitter’s share price soaring by 26%, generating speculation about Musk’s plans for the company and the consequences on what its founders defined as “the free speech wing of the free speech party”. Twitter has been forced to walk back from its ambition of creating a place where people are free to say anything they like after coming up against reality and the uses that certain people have made of it.

What does Elon Musk intend to do? It’s hard to know, but right off the bat, his purchase has provided an outlet for cash he has obtained by selling his Tesla shares and needed to invest to avoid being taxed at an even higher rate than he was already paying. For a Fortune 500 mentality, liquidity makes no sense: it’s cash that could be used for something. In this case, changing a tool you use a lot, which is the backbone of your…

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Enrique Dans
Enrique Dans

Written by Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)