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“Even as people increasingly shopped, dated, and worked online, fitness seemed like a final frontier of the IRL economy: It’s why big-box gyms were the last hope as anchor tenants for dying malls.”

Illustration: Alex Kiesling

Gyms, long heralded as the “final frontier of the IRL economy,” were among the first businesses to shut down due to the pandemic, wrote Natalia Mehlman Petrzela




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Gloria Oh

Gloria Oh

Senior Editor, Medium. Founding Editor of Index. Previously, The Atlantic.

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