Big Tech Has Turned Its Big Guns on Itself

Who needs threats of antitrust when Zuckerberg and Cook are heading towards their own Shakespearean ending

Steve LeVine
Marker

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A photo illustration of Mark Zuckerberg and Tim Cook faces superimposed on to famous ancient orators in a painting and arguing.
Photo illustration, source: Drew Angerer; Justin Sullivan / Getty

There seems no end to the fury of Epic Games against Apple. On three continents, the megahit maker of Fortnite is claiming that Apple is leveraging its outsized technological power to strangle companies that refuse to bow to its control over millions of apps-based businesses. Apple, Epic alleges in its latest salvo — an angry antitrust complaint filed in the European Union last week — has “completely eliminated competition in app distribution” and hurt small developers with the 30% standard cut of revenue it demands off the top.

Epic’s offensive is among dozens of anti-monopoly cases on both sides of the Atlantic that threaten to break up Big Tech and make it more legally accountable for its impact on other businesses. In their ideology-agnostic, multinational, public, and private blitz, all the plaintiffs agree on one thing: Something must be done to rein in the power of Apple, Google, Facebook, and Amazon.

In the quest to protect themselves, big tech companies have formed a gigantic circular firing squad, Hamlet set amid the monopolies of Silicon Valley.

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Steve LeVine
Marker
Writer for

Editor at Large, Medium, covering the turbulence all around us, electric vehicles, batteries, social trends. Writing The Mobilist. Ex-Axios, Quartz, WSJ, NYT.