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Logology

GM Dropped Its 57-Year-Old Logo for an App Icon

The new look has already been compared to Goodwill, Photoshop and an elephant

The new General Motors logo in front of a silhouette of a car.
Image: General Motors

Normally, when a blue-blooded titan of American industry overhauls its iconic logo for the first time in 57 years, as General Motors did on Friday as it announced its new focus on electric vehicles, it creates quite…

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James I. Bowie

James I. Bowie

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design: Emblemetric.com