GM’s Embarrassing Deal With Nikola

The carmaker’s $2 billion deal with an unproven upstart reveals just how little confidence it has to beat Tesla

Steve LeVine
Marker
Published in
3 min readSep 11, 2020

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Photo: Andrew Caballero-Reynolds/Getty Images

In December 2016, a half year before Tesla released its mainstream-priced Model 3, GM delivered its first all-electric Bolts to customers. The arrival of the two vehicles marked a crucial moment in the industry, when it…

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Steve LeVine
Marker
Writer for

Editor at Large, Medium, covering the turbulence all around us, electric vehicles, batteries, social trends. Writing The Mobilist. Ex-Axios, Quartz, WSJ, NYT.