Published in


Gucci x The North Face and a Trainspotting TikTok Star

In one year, a niche TikTok star went from sharing his passion to being a fashion ambassador

Oakworth Station — Gucci x The North Face — Francis Bourgeois:

“I’m about to have a ride on a 2MT. Come join me,” says the smiling TikTok star Francis Bourgeois, who’s wearing his train conductor coat with the pin of his favorite train, the class 456. At first, this TikTok video…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Put Your Data To Work

“Give us the tools and we will finish the job”

Gullibility Consumes Influence

How Does Market Segmentation Play a Vital Role in Digital Marketing?

A Guide to Brand Safety on Social Media

Can a Decentralized Comic Platform Bring Changes to a Homogeneous NFT Market?

The Definition of “Community”

8 Ways to Ensure No One Reads Your Emails: Email Marketing Worst Practices

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jamie Cohen

Jamie Cohen

Digital culture expert and meme scholar. Cultural and Media Studies PhD. Internet studies educator: social good, civic engagement and digital literacies

More from Medium

Places I’ll Still Wear a Mask From Now On

Get Ready for (Even More) Bay Area Snow This Week

What Makes Wordle So Satisfying to Play?

After 40 Days And 40 Nights, Amy Schneider’s Remarkable Winning Streak Ends