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Gucci x The North Face and a Trainspotting TikTok Star

In one year, a niche TikTok star went from sharing his passion to being a fashion ambassador

Oakworth Station — Gucci x The North Face — Francis Bourgeois: https://www.youtube.com/watch?v=tcHYVjWn-TI

“I’m about to have a ride on a 2MT. Come join me,” says the smiling TikTok star Francis Bourgeois, who’s wearing his train conductor coat with the pin of his favorite train, the class 456. At first, this TikTok video…

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Jamie Cohen

Jamie Cohen

Digital culture expert and meme scholar. Cultural and Media Studies PhD. Internet studies educator: social good, civic engagement and digital literacies

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