Hack Your Marketing Meetings With Five Metrics that Actually Matter
Don’t ever let a meeting get derailed by a PowerPoint gone wrong again
Let’s imagine you’re giving a big marketing presentation.
You start off strong, talking about strategy, cost savings, sales, and brand love, but then the meeting veers off course. Suddenly, you’re deep in the weeds explaining an irrelevant data point that’s captured your boss’s attention and shifted the mood in the room. What started as a conversation about the larger strategic vision for your brand morphs into “Why does X brand have more Instagram fans than we do?”
Before you seek permanent refuge in a cold, dark room, know that this scenario could have been avoided had you considered tailoring your meeting-killing PowerPoint to an executive audience. In a joint study conducted of marketing leaderships’ priorities, challenges, and success factors by Salesforce and LinkedIn, executives relied on three metrics to determine the success of their marketing strategy: revenue growth, customer satisfaction, and ROI.
The tension between marketers and executive leadership is real
Yet, in a Fournaise Group study, 63% of marketers “don’t include any financial outcome when reporting…
