Will This Work?

A tiny startup has an audacious new pitch for the seltzer wars

Seltzer is experiencing whiplash. After a summer of liquor companies co-opting sparkling water with a new breed of alcohol-spiked versions — including an actual shortage of White Claw hard seltzer — a tiny beverage startup is trying to get consumers to make the meta-leap back to what is, evidently now, dry seltzer. Or what…