Gastro-nomics

The Real Reason Every Chain Is Suddenly Introducing a Fish Sandwich

From the McDonald’s Filet-O-Fish to the new Popeyes Cajun Flounder, the battle of the fish has become a spring tradition

A photo illustration of a generic fish sandwich wearing a crown, placed on a pedestal.
Photo Illustration: Save As/Medium; Source: Getty Images

Gastro-nomics is a new column about the intersection of food, business, and culture.