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The Real Reason Every Chain Is Suddenly Introducing a Fish Sandwich

From the McDonald’s Filet-O-Fish to the new Popeyes Cajun Flounder, the battle of the fish has become a spring tradition

A photo illustration of a generic fish sandwich wearing a crown, placed on a pedestal.
Photo Illustration: Save As/Medium; Source: Getty Images

Gastro-nomics is a new column about the intersection of food, business, and culture.




Pop business for the intelligent reader. A publication from Medium.

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Adam Chandler

Adam Chandler

Journalist. Author of Drive-Thru Dreams. The Atlantic alum. Work in The New York Times, Wall Street Journal, Washington Post, Texas Monthly, and elsewhere.

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