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Here’s When It Actually Makes Sense to Have Co-CEOs
Salesforce shouldn’t have had two CEOs, but there are moments in a company’s life when it makes sense to have dual leaders
To paraphrase an old saying: When you have two CEOs, you have no CEO.
I think we just saw that adage play out last month at Salesforce, when Keith Block, who was elevated to co-CEO just 18 months ago, suddenly stepped down, leaving founder Marc Benioff as the sole Salesforce CEO once again.
Block will remain on as an adviser for Salesforce, and his resignation was announced in the midst of celebrating a strong quarter. But regardless of the positive spin, it appears that having two leaders just didn’t work out for Salesforce.
News like this tends to highlight the drawbacks of a co-CEO structure: Two leaders means a series of split decisions and bickering. Two leaders means mixed messages and incongruent priorities. Two leaders means everyone has two bosses.
But it doesn’t have to be that way. A company having two CEOs can work. In fact, there is a time in a company’s life cycle when it works extremely well; in the growth stage of a startup, having two leaders is almost necessary. It’s a period rife with some undeniable problems that always bubble up at…
