Apr 7, 2020
5 min read
Hey, Marketers, Read the Room
How Walmart and Popeyes Chicken became case studies in how not to advertise during a crisis
During the worst pandemic in history, marketers are at a loss. Frankly, they should be.
Now is not the time to put out a sales message or anything resembling one. The economy is tanking, retail stores are closed, and nearly 10 million…
