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Hey, Marketers, Read the Room

How Walmart and Popeyes Chicken became case studies in how not to advertise during a crisis

A photo of a Popeyes store front and logo.
Photo: Eric Baradat/AFP/Getty Images

During the worst pandemic in history, marketers are at a loss. Frankly, they should be.

Now is not the time to put out a sales message or anything resembling one. The economy is tanking, retail stores are closed, and nearly 10 million…




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Mara Einstein

Mara Einstein

I worked in marketing at NBC, MTV and at major ad agencies. My books include Black Ops Advertising and Compassion, Inc, among others. More at

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