Hey, Marketers, Read the Room

How Walmart and Popeyes Chicken became case studies in how not to advertise during a crisis

A photo of a Popeyes store front and logo.
Photo: Eric Baradat/AFP/Getty Images

The only job of companies right now is to act like good corporate citizens. That means supporting their employees, giving money to the communities within which they exist, and using their expertise to help in whatever way they can.

Consumers expect companies to be committed to a cause — in this case, the cause.

I worked in marketing at NBC, MTV and at major ad agencies. My books include Black Ops Advertising and Compassion, Inc, among others. More at maraeinstein.com

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