Hey, Marketers, Read the Room

How Walmart and Popeyes Chicken became case studies in how not to advertise during a crisis

A photo of a Popeyes store front and logo.

During the worst pandemic in history, marketers are at a loss. Frankly, they should be.

Now is not the time to put out a sales message or anything resembling one. The economy is tanking, retail stores are closed, and nearly 10 million…