How a $100 million startup collapsed
Every now and then you stumble into a story, almost accidentally. Several months ago we asked journalist Courtney Rubin to write a story about failure — specifically, the best steps to take when a CEO realizes their startup is falling apart. In the course of reporting the piece she encountered Homepolish, a buzzy VC-backed interior design startup that had allegedly done the opposite of that: late last year it shuttered suddenly, leaving hundreds of freelance designers unpaid, customers in a lurch, and a CEO taking very little responsibility.
As we in journalism describe it, Courtney began pulling the string on the story — and before she knew it, she was in contact with former employee after former employee about what exactly had happened to the company. The result is a riveting and instructive tale of what not to do: “How a Hot $100 Million Home Design Startup Collapsed Overnight.”
Along with this, don’t miss Marker’s other fascinating reads from this week, including the untold history of Facebook’s most controversial growth tool, how big companies can finally make a dent in global warming, and why the billion-dollar streetwear brand Supreme isn’t stopping people from literally setting its merch on fire.
Until next week,
Executive Editor, Marker // Medium