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How Nick Quah Became the Podcast Whisperer

His newsletter vaulted him from obscurity to industry expert — a formula everyone is now trying to crack

Illustration: Michael Kennedy

It was early November 2014, and Nicholas Quah was irritated. Serial had become a pop culture phenomenon, introducing millions to the idea of “the podcast” — which was perhaps a niche form, but hardly the oddball novelty…

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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at https://robwalker.substack.com