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A Small Shift in Overstock’s SEO Strategy Fueled Its Early Growth

Overstock started as an everything store but soon discovered it needed a focus to compete with the likes of Amazon and Wayfair

A photo of the Overstock logo on a smartphone.
Photo: Rafael Henrique/SOPA Images/LightRocket/Getty Images

TThere wasn’t some big light bulb moment. And there was never a dramatic boardroom meeting where the future was determined ahead of time…




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Nathan Baschez

Nathan Baschez

Studying strategy at

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