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How Airbnb’s Logo Brushed Off the Haters and Embodied a Design Trend

The Bélo mark has established itself as the most iconic symbol among those of today’s tech unicorns

SOPA Images / Contributor

Logos have become popular topics for public discussion in recent years, thanks in large part to the emergence of social media. And in the past…




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James I. Bowie

James I. Bowie

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design:

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