How Amazon and McDonald’s Use Bundling to Sell More of Everything

A former Google exec breaks down the biggest myths about the bundling business model

Kaushik Viswanath
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People in the shape of a pie graph
Image: DigtialStorm/iStock/Getty Images Plus

Amazon Prime. The G Suite. Netflix. Cable TV. Spotify. It may not seem like these services have much in common, but all of them are built on the theory that you can make more money selling a bundle of products…

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Kaushik Viswanath
Marker

Previously: Creators & Marker @Medium and business books at Penguin Random House.