Off Brand

How Beloved Texas Grocer H-E-B Became the Ultimate Catastrophe Brand

The chain continues to deliver in hurricanes, pandemics — and now energy grid disasters

Published in

Marker

4 min readFeb 24, 2021

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H-E-B Grocery Store and parker cars in front, Texas — Photo: Tony Webster via flickr/CC BY 2.0

The recent Texas weather disaster and subsequent energy grid meltdown left many losers in its wake: residents, power companies, government regulators, and Ted…

Rob Walker

Written by Rob Walker

Writer for

Marker

Author The Art of Noticing. Related newsletter at https://robwalker.substack.com

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