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How Brand Collabs Became a Fixture of the Marketing Playbook

From $90,000 Oreos to BTS McDonald’s meals, crossovers are more than just a hype-inducing stunt

Photo: Supreme/Stylecaster

Would you pay over $91,000 for a three-pack of Oreos?

Before you rush to answer “no!,” note that these are no ordinary Oreos. These…