How Celebrities Became the Secret to McDonald’s Success

In 2020, McDonald’s did something unexpected. They released a collaboration meal with Travis Scott, a massively popular rapper and producer. Since then, the fast-food chain has been plastering celebrity faces onto promotional meals at an alarming rate. In the course of twelve months, four artists have collaborated with the fast-food giant.

The Travis Scott partnership marks the first celebrity-inspired meal since 1992, when the McJordan was released. This was during the height of Michael Jordan’s career, and the promotional meal was…