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How Crocs Went From Fashion Punchline to Pandemic Must-Have

The second coming of the ugliest shoe ever to be worn

A variety of colorful Crocs brand foam slippers on display for sale.
Photo: Tim Graham/Getty

Crocs — the colorful, comfortable foam clogs that break almost every rule in fashion and evoke divisive and visceral reactions from customers and critics alike — are back from the dead. The shoe company that was once the butt of…

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Pop business for the intelligent reader. A publication from Medium.

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Stephen Moore

Stephen Moore

Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact: stephen@sjmblog.com

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