Marker
Published in

Marker

Logology

How Custom Fonts Became the Ultimate Corporate Flex

Why everyone from Goldman Sachs to Netflix is investing in their very own typeface

A collage of different images with various brand custom fonts like “Salesforce Sans,” “Southwest Sans,” and “Uber Moves.”
Photo illustration, sources: Banana Republic/Salesforce/Uber/Southwest

Apparel retailer Banana Republic found itself in hot water last month, accused in a lawsuit filed by New York typographer Moshik Nadav of unlawfully appropriating the ampersand from his Paris Pro…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store