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How Custom Fonts Became the Ultimate Corporate Flex

Why everyone from Goldman Sachs to Netflix is investing in their very own typeface

A collage of different images with various brand custom fonts like “Salesforce Sans,” “Southwest Sans,” and “Uber Moves.”
Photo illustration, sources: Banana Republic/Salesforce/Uber/Southwest

Apparel retailer Banana Republic found itself in hot water last month, accused in a lawsuit filed by New York typographer Moshik Nadav of unlawfully appropriating the ampersand from his Paris Pro…




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James I. Bowie

James I. Bowie

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design:

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