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How Digital’s Quieter Half Has Been Doing Its Work This Whole Time

For businesses who want to communicate thoughtfulness, accuracy, and depth, print is alive and well

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While far from a successful case study, I’ll never forget stumbling across multiple copies of Airbnb’s discontinued Pineapple travel magazine in…




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Herbert Lui

Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing:

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