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How Elon Musk Became the World’s Most Powerful Influencer

The Tesla CEO has a better command of social media — and online culture in general — than the head of any social media company

Elon Musk on the red carpet of the Axel Springer Award 2020 on December 1, 2020 in Berlin, Germany. Photo: Britta Pedersen/Pool/Getty Images

“Underestimating Elon is not a good idea,” Bill Gates said on Kara Swisher’s podcast the other day. But really, at this point, who is underestimating Elon…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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