Published in


How Elon Musk Became the World’s Most Powerful Influencer

The Tesla CEO has a better command of social media — and online culture in general — than the head of any social media company

Elon Musk on the red carpet of the Axel Springer Award 2020 on December 1, 2020 in Berlin, Germany. Photo: Britta Pedersen/Pool/Getty Images

“Underestimating Elon is not a good idea,” Bill Gates said on Kara Swisher’s podcast the other day. But really, at this point, who is underestimating Elon…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

The International Money Transfer Farce Must End

5 Amazing Benefits of Logistics Management Apps

Fearless Girls Become Fearless Social Entrepreneurs

The View From… the Academic

Negative Churn: The unique way ThoughtFarmer achieved it

Should the Industry All Follow Compass?

Order Management System for your WooCommerce Store

Healthcare Innovation is Sick — And Here’s the Cure

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

More from Medium

Why Replenishing the Restaurant Revitalization Fund Protects Democracy

Four Takeaways from Tim Ferriss on KindredCast

Palliative Care: What the Heck is This??

Here’s How High 1-Bedroom Apartments in DFW Increased in One Year — From My Own Apartment Hunting