An illustration of a phone taking a photo of a beautifully decorated room that is slowly falling apart at the edges.
Illustrations: Joel Plosz

How a Hot $100 Million Home Design Startup Collapsed Overnight

The untold story of how Homepolish’s extremely Instagrammable house of cards came tumbling down.

Courtney Rubin
Published in
28 min readFeb 24, 2020

AtAt 12:54 a.m. on September 10, yet another lust-worthy image appeared on the Instagram account of the interior design startup Homepolish. The New York-based company, which had nearly 2 million…