How I Saved My Startup Before It Even Launched

Launching your product first and looking for customers second will leave you dead in the water

Young female entrepreneur taking an online order on her phone, writing down notes while checking her laptop.

OOne of the most important things I’ve learned after running a company for 10 years is that before you talk to an accountant, a lawyer, or even your spouse about starting a business, you need to talk to your future customers and…