How I Saved My Startup Before It Even Launched

Launching your product first and looking for customers second will leave you dead in the water

Armando Romeo
Marker
Published in
7 min readFeb 25, 2020

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Young female entrepreneur taking an online order on her phone, writing down notes while checking her laptop.
Photo: TravelCouples/Moment/Getty Images

OOne of the most important things I’ve learned after running a company for 10 years is that before you talk to an accountant, a lawyer, or even your spouse about starting a business, you need to talk to your future customers and…

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Armando Romeo
Marker
Writer for

Global Entrepreneur | Investor | A successful exit in Cybersecurity | Helping founders grow their startup and exit.