How Nike Survived the Pandemic In China
Dear Marker Reader,
As you settle into another week of WFH mission control — taking that deep breath of here we go again — we’re here to help you center your thinking.
Last week, Marker editor-at-large Steve LeVine wrote the can’t-miss This Looks Like a Depression, Not a Recession, a sobering, macro projection of what our economy is in for: “a depression-like downturn rivaling the 1930s — prolonged double-digit joblessness, an unprecedented economic contraction, and widespread bankruptcy.”
To counter that with some strategic optimism, I urge you to read the always clever Rob Walker. Today, he examines how Nike survived the pandemic in China, providing a possible playbook for retailers now facing apocalyptic conditions. You can also hear Tom Colicchio on the gutting of his 19-year-old restaurant empire, and Farmgirl Flowers’ Christina Stembel’s race to save her company.
Finally, if you spent all weekend wondering why the toilet paper shelves are still bare — or what the godfathers of remote work, Jason Fried and David Heinemeier Hansson, have been up to now that we’re all living inside their fantasy — make sure to hit save on these fascinating reads.
Stay tuned for what Marker has in store for you this week—
Executive Editor, Marker // Medium