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Marker

Feb 10, 2021

3 min read

Off Brand

How Oatly Outsmarted the Super Bowl by Being as Annoying as Possible

The oat milk brand played meta-level advertising jujitsu

Oatly CEO Toni Petersson playing the keyboard in the middle of a field with a cup and carton of Oatly oat milk to his side. — Photo: Oatly

Ads are annoying. And every year a surprising number of Super Bowl ads are super-annoying. This weekend’s game was no exception, but one of the most annoying ads took things to a new level — by commoditizing…

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Off Brand

How Oatly Outsmarted the Super Bowl by Being as Annoying as Possible

The oat milk brand played meta-level advertising jujitsu

More from Marker

Recommended from Medium

The Best Social Media Platform for an Online Food Delivery Service

My Method For Creating Customer Service Cash-Flow

Social Media Ideas for Easter That Will Eggceed Your Fans Eggspectations (with free editable design…

My Love/Hate Affair With The Big Fig Mattress

Best tools that are helps to start online coaching

Paul Kemp-Robertson & Chris Barth

My Marketing Framework: Storytelling Algebra & Enchanting Experiences

Beginning 2021’s Q4 : A Review on CXL’s Growth Marketing Course

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Rob Walker

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