How Our Year of Isolation Changed Entertainment

Staggeringly low ratings from the Grammys and Golden Globes prove the traditional mass-audience awards spectacle is over

Rob Walker
Marker
Published in
3 min readMar 19, 2021

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Trevor Noah at the 63rd Annual GRAMMY Awards at Los Angeles Convention Center on March 14, 2021 in Los Angeles, CA. Photo: Kevin Winter/Getty Images

If an organization started handing out trophies for the most astonishing collapse in cultural relevance, this year’s top prize would have to go to — awards shows. The ratings plunges…

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