Marker
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Marker

Logology

How Pepsi Got Suckered Into Every Hot Branding Trend

The soda giant’s latest imitation project is a relaxation drink that deploys all the millennial branding tricks

As if LaCroix, Liquid Death, and Topo Chico weren’t enough to keep the beverage aisle exciting, there’s a new water upstart slated to make its way…

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James I. Bowie

James I. Bowie

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Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design: Emblemetric.com