Logology
How Pepsi Got Suckered Into Every Hot Branding Trend
The soda giant’s latest imitation project is a relaxation drink that deploys all the millennial branding tricks
Published in
7 min readOct 7, 2020
As if LaCroix, Liquid Death, and Topo Chico weren’t enough to keep the beverage aisle exciting, there’s a new water upstart slated to make its way…
