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Where Are They Now

How Reebok Lost its Pump

Last month, Reebok reportedly went up for sale. What even happened to the iconic sneaker brand of the ‘80s?

Several pairs of the Reebok Pump shoe hanging in a display.
Photo illustration, source: Neilson Barnard/Reebok/Getty Images

Where Are They Now is a column that revisits once-popular companies and brands that have seemingly disappeared.

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Pop business for the intelligent reader. A publication from Medium.

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Whet Moser

Whet Moser

Freelance writer/editor in Chicago. Words in Marker, The Atlantic, COVID Tracking Project, elsewhere. Author of ‘Chicago: From Vision to Metropolis.’

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