How Robinhood Went From Hero to Villain in 48 Hours

The trading app saved the hedge funds and threw its users overboard — jeopardizing its entire business

Steve LeVine
Marker

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This photo illustration shows the logos of videogame retail store GameStop and trading application Robinhood on a computer
Photo: Olivier Douliery/AFP/Getty Images

For a year or two Robinhood has been, well, a Robin Hood — a no-fee savior to little guy investors everywhere, who got on the platform, yakked it up with fellow little guys in online chat rooms and Discord servers, and collectively, day after day, drove up the price of a palette of stocks. Last May and June, I joined in the fun when the Robinhood guys drove up the price of Avis. No one stepped in, Avis’ share price eventually plunged, and folks moved on to another stock. That was enough for me, but I admired the gumption and persistence of those who stuck with it.

Alas, it seemed predictable that killjoys would step in, but the institution demanding the lights turned off stung: Robinhood, which summarily ordered a halt to the sale of GameStop options.

Yet, nothing could have prepared the little guys for the most fun any of them — not to mention us voyeurs standing on the sideline — had probably experienced in their lives: the 17-fold inflation of shares of GameStop, the has-been video game retailer, over the last…

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