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How Sesame Street Survived the Decline of Broadcast Television

An outsider CEO brought some much-needed fresh thinking to the beloved but troubled franchise

Sherrie Westin at the HBO Premiere of Sesame Street’s The Magical Wand Chase, posing with Big Bird, Elmo, and Cookie Monster.
Photo: Slaven Vlasic/Stringer/Getty Images

BBig institutional challenges come in many shapes and sizes. But they all have this in common: conventional approaches through established organizations can’t do enough to address them, and those…

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Rosabeth Moss Kanter

Rosabeth Moss Kanter

Harvard Business School Professor. Founder, director. Inspires/leads. 20th book out! Think Outside the Building — innovating to change the world @RosabethKanter

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