How Sesame Street Survived the Decline of Broadcast Television

An outsider CEO brought some much-needed fresh thinking to the beloved but troubled franchise

Rosabeth Moss Kanter
Marker
Published in
5 min readFeb 3, 2020

--

Sherrie Westin at the HBO Premiere of Sesame Street’s The Magical Wand Chase, posing with Big Bird, Elmo, and Cookie Monster.
Photo: Slaven Vlasic/Stringer/Getty Images

BBig institutional challenges come in many shapes and sizes. But they all have this in common: conventional approaches through established organizations can’t do enough to address them, and those…

--

--

Rosabeth Moss Kanter
Marker
Writer for

Harvard Business School Professor. Founder, director. Inspires/leads. 20th book out! Think Outside the Building — innovating to change the world @RosabethKanter