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How Shopify Missed Its Chance to Dethrone Amazon

A centralized shopping experience isn’t a match for easy discoverability or low prices

A logo of Shopify on a smartphone app that a finger is about to press.
Photo: Thomas Trutschel/Photothek/Getty Images

There’s a common saying in Silicon Valley: “All tech companies eventually become finance companies.” Recently though, the adage has shifted. Beyond aspirations of becoming a banking service, many tech companies also dream of eventually…

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