Off Brand

How Slack Became Boring

In the war for the remote office, why isn’t the hyped messaging app pulling a Zoom?

Rob Walker
Marker
Published in
5 min readSep 16, 2020

--

It’s no secret that the arrival of the coronavirus earlier this year smashed the fast-forward button on the acceptability of remote work. For a certain class of white-collar job, working from home has become the default, and it’s not clear…

--

--