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Off Brand

How Slack Became Boring

In the war for the remote office, why isn’t the hyped messaging app pulling a Zoom?

It’s no secret that the arrival of the coronavirus earlier this year smashed the fast-forward button on the acceptability of remote work. For a certain class of white-collar job, working from home has become the default, and it’s not clear…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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