How Startups Fill the Gap Between Revenue and Investment
You don’t need to raise money to build a high-growth startup
I get tons of email from entrepreneurs and founders, from first-timers with an idea to CEOs with millions in annual revenue, and they all ask what basically boils down to the same question:
“I’ve taken my startup this far — how do I get the money to take it to the next level?”
In 20 years of building companies, roughly half of our companies have taken some form of investment to go after a much larger payoff than our existing revenue would allow. It wasn’t something we celebrated; it was something we felt was mandatory. In other words, there was no other way and outside funding became our best hope.
Remember this: The easier the path, the lesser the payoff.
When you have revenue and you chase funding, you should know what you’re getting into, and you should exhaust every other avenue before you decide that someone else’s money is a better bet than your customers’ money.
Remember this: The easier the path, the lesser the payoff.
